Advertising display unit



Feb. 5, 1935. J. s. WILKINSON 0,

ADVERTI S ING DISPLAY UNIT Fild Sept. 19, 1954 2 sheets-Sheet 1 Feb. 5,1935. I J. s. WILKINSON 1,990,151

' ADVERTISING DISPLAY UNIT Filed Sept 19, 1954 2 Sheets-Sheet 2 J g/Eta:rt W1 [Kins an type of design used in Patented Feb. 5, 1935 UNITEDSTATES PATENT F 1 Y 1,990,151 ADVERTISING DISPLAYUNIT Jay StuartWilkinson, CincinnatL-Ohio, assignon to the Cincinnati AdvertisingProducts Company, Cincinnati, Ohio, a corporation'of Ohio Application:September'19, 1934, Serial No. 744,687

4 claims.

7 described which is attachable for use with various kinds and designsof pump casings.

Another object is to provide a unit adapted to embrace and beilluminated by a globe positioned on the top'of a pump casing.

Another object is to provide such 'a unit which is vertically adjustableso as to obviate'spaces resulting between the bottom of the unit and thetop. of the pump casing.

Another object isto provide a'unit particularly effective foradvertising purposes and "providing" a plurality of advertising facesdisposed in difierent directions. i o

Another object is to provide a simple, readily adjustableand separableadvertising unit of the kind indicated. l 1 1 These and other objectsare attained by the" 'means described herein and illustrated in theaccompanying drawings, in. which:

Fig. 1 is a perspective View of the top 'porti on of a pump casinghaving an advertising unit of this invention/associated therewith, one;of the advertising plates of the unitbeing removed.

Fig. 2 is a side elevationalview of a positioned unit of this invention,parts being broken away and parts shown in cross section.

Fig. Sis a sectional view taken on the line 3- 3 of Fig.2. l

Fig. 4 is a cross sectional detail view of one of the caps utilized inthe present invention for precluding displacement of the positionedadvertising plates.

Fig. 5 is a fragmental plan View of one ofsaid caps and the structureimmediately associated therewith. The present invention is particularlyconcerned with newer developments in pump cas- I ing design in which thesimplified vertical line is emphasized and with which the older type ofpump casing advertising globe of globular or circular shape would createan inharmonious dev tail of the design as a whole.

Accordingly, the present invention provides an advertising unitcomprising a plurality of d? vertising plates, the number'offwhich maycor-I respond with the number'of sides on the'pump" casing, said'platesbeing preferably disposed in} parallel relationship withthe respectivesidesjoif the casing. The unitis adapted'to'embracethe illuminatedglobenormally provided on the top of a pump casing and the advertising platesreferred to are'translucent and bearsuitableadvertising matter, such asthe brandnamefof the gasoline dispensed from the pumpin question; Theunitzo'f this invention 'has been made reed i1 .ily adjustable so as tobe utilized casing. With reference to the drawings: 'The' pump withanvpiii p casing8 represented in Fig. 1 'is formedat the t p, fordecorative purposes; with aplurality'o't inwardly'oifset ledges or stepsterminatingi'n an inwardlyconvergingtop 9 havingan integral up;-

standing flange or rim 10. The top 14 'of the' casing within the rim 10is flat and is adapted,

to have disposed thereon the base 11 of an' illu minable globe, 12 whichmay e oi a suitable form, being shown in Fig. 1 'as cylindrical andinFig. 2 as spherical.

The advertising unit of this i vention 39 prises a ring or supportmember 13 which er'n'- bra'cesgthe base 11 of the globe and whichisinterposed betweenthe said base and the integral rim '10, resting'uponthe top 14 of the casing. The rim 10 jmay have screw bolts15passingtherethrough and engaging the lower portion of the support member 13for frictionally binding f it in place. .The top "or upper portion oithe support member 13 projects above the rim 10 and is formed with aplurality of outwardly extend ing ears I6,

Each ear 16, is adaptedto have associa tedtherewith a projecting rib:17. Rib 17 consists of a central stem 13 and a vertical flat member 19.The stem 18 h'as'its inner-endprojecting clea-riof the flat member-19andis secured to the top ofone of the cars 16 by a suitable screw 20.The inner end of the-flat member 19' is developed to form a pair ofoppositelydirected' attachment flanges zlwhich may be secured by screwsor the like, as at 22,110 the face of the associated ear 16. In thisway, the support. member-lungs associated therewith a plurality ofoutwardly projecting'ribs which are adapted, as will teas-j; scrib'ed;-to support the advertising encldsuraof this invention. g Q

' The outer end of each rib is adapted-where associated therewith anupright molding 24. This is i molding is provided with a bead 25 whichmay be provided along its length with spaced perforations 26. This bead25 is adapted to be laid flatwise against the outer end of the flatportion 19 of the rim l7. Said outer end of the member 19 may beprovided with a pair of vertically extending slots 23 adapted toregister with the perforations 26 of thebead 25. Bolts 27 may be passedthrough said slots and the adjacent perforations 26 for removablyattaching the moldings to the outer end of the rib 17.

whichhas its opposite ends engagedin said channels'. Inasmuch as thechannels are disposed in pairs, ,and in right angular relationship withone another, it willbeobvious by reference to Fig.

, 3 that there isthus provided, when the plate 29v is thuspositioned, atranslucent enclosure embracing the illuminable globe 12 and adapted tov be illuminated thereby.

; .What is claimed is: V

For holdingthe advertising plates againstvertical displacement, thereare provided for each molding, a pair of caps 30, one at the top and oneat the bottom of they molding. .Each cap is pro vided with ascrew-receiving aperture 31 and a seat32for receiving a suitable screw'33 which passes through the cap into the molding. An ex tending rimportion 34 on one side of each cap snugly engages the outer face of theassociated molding and the opposite portion 35 of each cap extends'overthe adjacent portions of the edges of .the advertising plates topreclude vertical displacementof'the plates. This will be clearly seen'by reference to Figs. 3, 4, and 5.

It is obviousthat the molding 24 may be readily gadjustedvertically ofthe ends of their supporting ribs" 17 for closing up any space betweenthe top of the pump casing and the-bottom of, the

cally within the limits of the slots 23. If a greater adjustment isnecessary,,the said bolts 27are removed and other" of the moldingperforations 26 placedin registration and associated there- Itwill beseen that the unit maybe manufactured with any desired'number of facesfor the advertising enclosure corresponding to the number of, faces onthe pump casing with which it is contemplated to associate the unit. Itwill likeis' achieved. The few parts, the facility of man ufactur,positioning and adjustment of theunit hereinset forth and theefiectiveness of providing a plurality of advertising faces,-will all beobvious upon consideration of the means herein disclosed.

closure but these are believed to be comprised within the spirit andscope of thisinvention.

1. An advertising display unit adapted to cooperate with an illuminableglobe or the like and comprising a support member adapted to embrace thebase of the globe, outwardly projecting ribsattached to the supportmember, an upright ..moldings relative to the ribs, and a plurality ofEach molding is formed to provide a. pair-of translucent advertisingplates each receivable at opposite'sidesithereof in a pair of theopposed channels for forming with the remainder of the platesanilluminable enclosure about the globe.

2. An advertising display unit adapted to cooperate with an illuminableglobe or the like and comprising arsupport. member adapted to embracethe base of the globe, outwardly projecting ribs attached to the supportmember, an upright molding attached to the outer end of each of saidribs, the moldings being provided with longitudi nally-extendingchannels each in opposed relationship with the'like channel 'of theadjacent molding, a plurality of translucent advertising plates eachreceivable at opposite sidesthereof in a pair 'of-theopposed channelsfor forming with 3. An advertising display unit adapted to cooperatewith an illuminable globe or the like and comprising a support memberadapted to embrace the base of the globe, outwardly projectingribsattached to the support member, an uprightmold ing attached to the outerend of each of saiclribs, the moldings being provided withlongitudinallyextending channels each in opposed relationship withthe'like channel-of the adjacent molding, means for vertical adjustmentof the'moldings relative .to the ribs, a plurality of translucentadvertising plates eachreceivahle at opposite sides thereof in a pair ofthe opposed channels for forming with the remainder of the plates anilluminable enclosure about the. globe, and a plurality of capsremovably attachable to the upper and lower ends .of :the moldings. forprecluding displacement of the positionedplates.

4. An advertising display unit adapted to be cornprising a supportmemberadapted to embracethe basepof' theglobe and to rest upon the topof the casing, outwardly projecting ribs attached to thesupport member,an upright molding attached to the outer end of said ribs, the

theopposed'channels for forming. with the remainder of the plates anilluminable enclosure about thej; globe,.removable means to precludedisplacement of the plates from their associated channels, and means forvertically adjusting said moldingsrelative to the ends of the ribs toraise andlower the illuminable enclosure. and substan-* tially closespace between the bottom of theenclosureand the top of the pump casing.

.JAY STUART WILKINSON.

